The key non sector-specific strategic priorities which must be addressed in this period are:

  • Valorising potato loss and waste;
  • Managing biosecurity challenges through a partnership approach; and
  • Accessing the world’s best agronomic R&D.

A longer term priority is:

  • Building financial capability to pursue other major objectives including generic marketing and positioning of the potato to increase consumption.


Click here to view our Strategic Plan. (.pdf)