Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes. Independent research had shown that potato consumption in Western Australia had dropped from 25 kilos / capita to less than 20 kilos / capita (from 2002 – 2012).

Faced with a declining industry, the growers decided to invest in a campaign to promote fresh potatoes as great tasting, extremely versatile, convenient and packed full of vitamins and minerals. Launched in October 2013, the campaign has now been running for 18 months with clear and tangible signs of success.

Read the full press release here.